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George Bradt

Posted by: Amy Johnson | Posted on: December 8th, 2015 | 0 Comments

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George Benet Bradt is the founder and Managing Director of executive onboarding group PrimeGenesis.  He provided consulting assistance to Elizabeth Arden, Merrill Lynch, MTV, and Miller Brewing.  He is also a Principal at the CEO Connection.

Bradt received an AB from Harvard, and an MBA from The Wharton School at the University of Pennsylvania. He served as an executive in sales, marketing, and general management around the world at Unilever, Procter & Gamble, Coca-Cola, and J.D. Power and Associates as chief executive of its Power Information Network spinoff.

He is author or co-author of three books about onboarding, The New Leader’s 100-Day Action Plan, Onboarding, and The Total Onboarding Program and two books about parenting, Back-To-School Chats, Advice From Fathers To Their Sons, and Back-To-School Chats – Advice From Mothers To Their Daughters. Bradt was also one of the authors of the iPad app “New Leader Smart Tools.” Finally, he writes a weekly column on Forbes.com, “The New Leader’s Playbook.”

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